ZenMaid should consider free plan as a moat against current and future competition.
The cost of building software is dropping faster than Trump's approval rating.
The world of software is changing and ZenMaid needs to change with it. With the continued improvement of technology, particularly the recent popularity of no-code, It will soon be possible to create a ZenMaid competitor for less than 1/10th the investment that we made. To hedge against this ZenMaid should offer a free plan designed to discourage new entrants under cutting our price (or entering the market at all).
ZenMaid should implement a free offering that makes it a no brainer for maid service owners to use us instead of other cheap alternatives - until they are ready to convert at our prices.
Offering a free plan has the potential to give ZenMaid a long term advantage over all other competition. Should we do it?